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- Islamabad, Pakistan
- +92 3333598587
- contact@nexuspoint.com
THE LUME Melbourne utilizes state-of-the-art design and technology to transform the most essential visual art from around the world into multi-sensory, memorable encounters. At once playful and profound, exhilarating and liberating, THE LUME Melbourne invites visitors to see art in a whole new light, aiming to make art accessible and enjoyable for everyone.
THE LUME Melbourne is created by Grande Experiences, the Melbourne-based company at the forefront of transforming exhibitions into experiences globally..
To achieve the client’s desired balance, I began by designing a website with a strong visual impact, ensuring it remained faithful to their preferences throughout the process.
We built this website using Webflow as a CMS. We leveraged marketing tools like Google Analytics to track website traffic and user behavior, Google Ads for targeted online advertising, and Facebook Pixel to optimize social media campaigns.
Webflow’s capabilities were harnessed to create a visually stunning website that utilizes captivating imagery, interactive elements, and potentially even subtle animations (depending on project scope) to draw visitors in and provide a taste of the multi-sensory experience that awaits them at THE LUME.
This combined solution creates a website that not only informs potential visitors about THE LUME but also provides a digital experience that reflects the true essence of their exhibitions, sparking curiosity and excitement for a visit.
